GEO Glossary
The definitive glossary for Generative Engine Optimization. Understand the key concepts shaping AI-powered brand visibility.
- Generative Engine Optimization (GEO)
- The practice of optimizing content and brand presence for AI-powered search engines and assistants.
- AI Overviews
- AI-generated summaries shown at the top of Google search results, synthesizing information from multiple sources.
- Citation Rate
- The percentage of AI responses that include a direct link or reference to your website.
- Brand Mention
- When an AI engine references your brand by name in its response, even without linking to your website.
- Prompt Testing
- Systematically testing how AI engines respond to specific queries to measure brand visibility and sentiment.
- Share of Voice
- Your brand's proportion of mentions compared to competitors across AI engine responses.
- Sentiment Score
- A numerical measure (0–100) of how positively or negatively an AI engine represents your brand.